
Blue Label Mahjong Club
To launch the Lunar New Year release of Johnnie Walker Blue Label, we gave old school Mahjong a modern elevated twist.
Hosted by Crazy Rich Asians star Remy Hii, the Blue Label Mahjong Club was a luxury event open to the public. With custom Johnnie Walker tiles and tables and contemporary LNY bites from celebrated chef Dan Hong: our audience was invited to share in the experience, share in culture and immerse themselves into an age old tradition with a very modern Johnnie Walker Blue Label twist.









