To immerse loyal Mecca customers into the world of Sol De Janeiro, we brought the spicy Brazilian heat to Sydney in the dead of winter.

Designed to hero the Sol De Janeiro perfume mists, guests stepped through a bamboo curtain and were transported to a tropical paradise. With the sand between their toes, customers eagerly beelined for the iced tea bar cart before perching themselves at the beading station and getting their craft on. We kept the vibes high with a curated Latin American pop playlist and beachside soundscape. Every corner was a sun-soaked insta moment with custom branded towels, surfboards and even a beach buggy out front.