It’s Thursday, 5:20pm. We’ve all been here before. That annoying moment when it feels like you just can’t catch a break. When you can hear that nagging little voice inside your head. The sense that one more thing may make you crack.

We were tasked with giving Powerade’s “SWEAT IT OUT” campaign a new year refresh across OOH, DIGITAL & SOCIAL.
With footie legends Tayla Harris and Nat Fyfe on board as the famous faces, we took inspiration from the everyday trials and tribulations we all face.