To launch Thirst Trap - a sustainable canned spring water - we leaned into the brand’s cheeky name and mission to do some good, with Thirst Traps for Good.

For every thirst trap posted by the public we donated to Ocean Crusaders to remove rubbish from our waterways. The campaign launched with thirst-inducing pics from OG Red Wiggle Murray Cook, MAFS sweethearts Tahnee & Ollie, Aria nominated Chanel Loren and activist queen Aysha Buffet.