TOPO CHICO is the San Pellegrino of Mexico. Delicious, refreshing, and with a legendary heritage authentic to its origins.

To launch in 45+ markets around the world we developed a global campaign that tapped into young people’s craving to feel free and be their unfiltered, strange and authentic selves.

Own your rhythm is a platform that’s all about acceptance, inclusion, and celebration of the fact that we all have our own rhythm. We live to it, create to it, and move to it. It sets us apart, and brings us together. A rhythm invites us out into the warm afternoon sun to find our people at the interesting end of town.

From film to socials and animations - we lived and breathed the world of Topo to create a fully executed campaign that makes you feel the heat and touch the soul of this beautiful brand.